The sharing economy formation through the social capital development
DOI:
https://doi.org/10.26642/ppa-2021-1(3)-12-21Keywords:
sharing economy, sharing platform, social capital, trust, social networks, social normsAbstract
Aspects of digital transformation as a part of Industry 4.0 are analyzed. The sharing economy and sharing platform development are shown through a historical retrospective. Characteristic features of current changes in economic development related to the global industrial Internet infrastructure, big data, cloud technologies, artificial intelligence are noted. The importance of the components of social capital for the construction of a horizontal network of stable relationships is investigated. The most popular types of sharing economy are presented. The results of a survey among participants in the program «Norway-Ukraine. Professional Adaptation. Integration into the State System» are analyzed. This program takes a course on starting your own business. The purpose of the survey was to determine the importance of the components of social capital for starting your own business and the ability to build a sharing business. The results of the survey show a low level of trust, weak partnerships, and a reluctance to cooperate with government institutions. The survey showed critical points that need to be quickly fixed for socio-economic development and social capital building. Further development of the sharing economy depends on the effective use of online platforms. The article clarifies the essence and features of the sharing economy. Modern online network platforms and gives their classification are considered.
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