Public Policy and Accounting

Marketing aspects of forming the strategy of financial and economic security of enterprises

Halyna Tarasiuk — 2024-11-19

The importance of the use of marketing tools in the formation of a strategy for ensuring the financial and economic security
of enterprises in the conditions of an unstable environment and rapid globalization changes has been investigated and
substantiated. The expediency of using innovative approaches in the formation of marketing strategies has been proven.
Innovative marketing strategies should include the use of advanced technologies, creation of unique products, active
participation in social marketing, personalization of interaction with customers and flexible adaptation strategies. The
improvement of conceptual approaches to the scientific knowledge of the theory of financial and economic security of the
enterprise consists in the application of a systemic and communicative paradigm, taking into account the synergistic effect of
the studied phenomenon based on the theoretical approaches of the theory of systems, management, information, and
mathematical modeling, which are the basis for the development of multivariate approaches to solving current problems of
financial and economic security of the enterprise. It is suggested to use different strategies to expand your market, such as:
development of new products or services, diversification of the offer, opening of new geographical territories or targeting new
segments, which will allow you to maintain financial stability and ensure long-term financial and economic security of the
business.

Financial support for the development of higher education in the field of physical culture and sports

V. Ksendzuk — 2024-06-28

The article deals with the issue of financing education in the field of physical culture and sports in Ukraine. As part of this, the main indicators of the state budget of Ukraine in terms of financing the development of physical culture and sports were analyzed, which indicate the lack of growth dynamics of financial support in this area. This can be a demotivating factor for future specialists in physical culture and sports, because budgetary funding takes the lion's share in financing the sector of physical education and sports. It is proposed to identify sports public organizations as one of the alternative entities that will act as an authorized customer for the training of specialists under educational programs in the field of physical culture and sports, it is proposed to consider. The introduction of budgetary/nonbudgetary financing of sports public organizations involves the creation of a system of subjects, principles and conditions of financing (legal obligations, economic justification, competitive principles in the form of the composition of the competitive commission and selection criteria). The improved approach allows taking into account the specific current needs of society and the effective use of available funding sources (budgetary or extra-budgetary). In turn, this contributes to the expansion of opportunities and gives new rights to public organizations that ensure the development of various types of sports. The proposed approach to the construction of a financial mechanism of state support for the development of higher education in the field of physical culture and sports allows to minimize the risks of the influence of external factors on educational activity and ensures compliance with such principles as: continuity, flexibility, correspondence of cost-result categories and efficiency, in the formation of state policy in the field of higher education, as well as the policy of higher education institutions.

Improving the strategic provisions of the state policy on the development of physical culture and sports in the higher education system

S. Svirko — 2024-06-28

The article examines the strategic provisions of state policy on the development of physical culture and sports in the higher education system. Based on the analysis of the Strategy for the Development of Physical Culture and Sports until 2028, the Strategy for the Development of Higher Education in Ukraine for 2022-2032, as well as a critical analysis of the Recommendations for the Strategic Development of Physical Education and Sports among Students until 2025, highly problematic positions of the latter document were identified in terms of digital materials, goals, components, objectives, directions, and expected results. To overcome the identified problems, the following architectonics of the draft Strategy for the Development of Physical Culture and Sports in Ukrainian Higher Education Institutions was proposed and justified: base, analytical, problem, target, and supply clusters, as well as strategic goals for the future document. Implementing this proposed architectonics, along with the substantive target content developed, will lead to tangible results in the development of physical culture and sports in the educational space of domestic higher education. This, in turn, will contribute to strengthening the statehood and resilience of our country.

Transformation of the activities of law enforcement entities in the economic sphere (part 2)

D. Grytsyshen — 2024-06-28

The article examines various aspects of the organization and functions of law enforcement agencies of Ukraine, including their classification by purpose, areas of activity, and organizational and legal forms. Special attention is paid to the analysis of bodies that ensure the prevention and fight against criminal offenses in the economic sphere, such as the Security Service of Ukraine, the Bureau of Economic Security, the State Bureau of Investigation and the National Anti-Corruption Bureau. The article defines the types of law enforcement agencies according to their purpose (general, force, special), areas of activity (organizations of public order, state security, combating criminal offenses) and organizational and legal forms (agencies, bureaus, services, management). The role of these bodies in the system of law enforcement structures of Ukraine to ensure national security and effective management of law and order is defined. Criminal offenses investigated by the SBU and not related to state security were investigated, the specific weight of criminal offenses against the economic system in the structure of crimes investigated by this body was determined.

International experience of public administration in the field of overcoming the consequences of military operations

O. Pivnenko — 2024-06-28

The article analyses the international experience of public administration in the field of overcoming the consequences of military operations. Overcoming the consequences of military operations requires effective public administration, including coordination of efforts of the government, international organizations, NGOs and the private sector. Russia's military aggression against Ukraine has led to significant destruction of productive capital and infrastructure, caused human losses and social upheaval. The article discusses some examples of international experience of public administration in overcoming the consequences of military operations, which may be useful for developing strategies in Ukraine. The analysis of international experience of public administration in overcoming the consequences of military operations has led to the conclusion that successful overcoming the consequences of military operations requires a comprehensive approach, including reforms of legal mechanisms of public administration, economic development, social reintegration and political stabilization. International support is critical, but it must be well-coordinated and focused on long-term results. Western countries and international organizations are providing financial assistance to stabilize the economy and rebuild infrastructure. Association Agreement with the EU, which includes political and economic reforms to bring Ukraine closer to the European Union. Rebuilding state institutions and fighting corruption are key to ensuring sustainable development and stability. Ensure the development of programmes that promote reconciliation, social reintegration and support for affected communities. Ways to overcome the consequences of hostilities should be flexible and adaptive to changing conditions on the ground, considering cultural and social specificities. Decentralisation - the transfer of powers and resources to the local level to improve the effectiveness of governance and recovery - may be one of the possible ways to overcome the consequences of hostilities. International experience shows that overcoming the consequences of war requires a systemic approach, where effective public administration, international cooperation and coordination of efforts across different sectors of society play a key role. The use of these lessons can help Ukraine and other countries facing similar challenges to develop effective recovery and development strategies.